Heckler Branding
Name Development & Logo design
The primary vessel for brand equity is a name that supports an industry leadership position and effectively receives, stores and protects the essence of the brand. Heckler Branding builds on decades of experience working within a proprietary naming process, design process and proven strategy to develop unique, credible, effective names & logos crafted for durability and branding performance. A process that branded hundreds of successful companies and products, including a host of household names such as Starbucks, Panera, Cinnabon, Tilray, Sage and K2.
Heckler Branding
Effective Names
Heckler Branding utilizes six criteria for evaluating name alternatives. The first and foremost is Uniqueness: The ideal name is an empty vessel, which receives, stores and protects all the meaning you develop, while minimizing previous associations. Credibility: Instantly perceived as proper and believable within key presentation contexts. Reproducibility: Easily spoken, written, spelled, read and heard. Legibility: Easily reproduced in all communication media; immune to noise factors; possesses presence and impact. Durability: Sufficiently capable of withstanding cultural and business modulations. Compatibility: Easily used in close proximity to other fixed verbal and visual content.
Heckler Branding
Portfolio
Below is a selection of brand names we have developed. We provide name development, logo design, naming systems, and brand architectural guideline services as components of our broader brand development services.
Companies
Starbucks Coffee
Cinnabon Cinnamon rolls
Sage Fly rods
Precor Fitness equipment
JThompson Apparel
Le Chatel Crossants and pastries
Stimson Lane Chateau Ste. Michelle
Ontain Mobile commerce solutions
Etera Garden products
Cavalon Coffee
Qliance Primary medical care specialists
Meridian Coffee
Hyblue Network security technology
Wescan Printer's services, color engraving
GNA Financial management
Bennington Financial management
Syncronex High-tech publishing solutions
Photazz Glamour photography
Premera Washington State Blue Cross
QFresh Grocery store chain
Interpoint High-tech power conversion
Abodio Home furnishings
Prescott Real estate
Volant Ski equipment
Pro Select Ski rentals
Veritrade Dutyback consultants
Seabear Specialty seafood
Tello Telecards
Coinstar Coin exchange and coupons
Qpoint Mortgage home loans
Enrev Operating systems
Harborstone Credit union
Altrec Outdoor equipment
Onvia Online business services
Visio 3-D drawing software
Enpria IT staffing services
Phototrust Digital photo preservation
Pointward Marketing services
Simbree Healthy energy foods
Qvance IT professional recruitment
Itrieve IT workforce staffing
Pointwing HR recruitment software
Benevon Non-profit fundraising consultants
Trumba The calendar experts
Meristoga American grown hemp
Trucora Holding company
Qvisory Consumer advocacy web community
Trupanion Veterinary insurance
Qtrait Genetic testing
Abodian Premium custom cabinetry
Teragren Fine bamboo flooring products
Loudeye Digital media solutions
Trusera Online health network
Ipreo Financial markets software solutions
Tabrio Voip communications
iPi T-Mobile text media technology
Allstride Ricki Lake child wellness co.
Meracord Contractual payment services
Blucora Online search & monetization
Athorus Patent solutions for innovators
Tenicor Mindset tactics skill equipment
Inliant Dental surgery technology
Archbright Workplace performance experts
Staytime Online hotel search and reservations
Tilray Global cannabis
Marley Natural Cannabis products
Landseye Logistics
Bosa1 Venture capital
Ivyside Premium CBD products
Canaca Canadian cannabis
Sedron Technologies
Navcora Pharmaceuticals
Canyontree Investments
Brynhill Flower Farm
Valeas Capital Partners
Astira Capital Partners
RESTAURANTS
Circles Los Angeles
Stepps Los Angeles
Skates Upscale surf-and-turf, San Francisco
Palomino Stylish city dining chain
Cutters Eclectic food and drinks chain
Palisade Waterfront dining
Maggie Bluffs Marina grill
Pantana Seattle
Triples Seattle
Zoopa Salad, bakery, pasta buffet
Kayak Grill Seattle
Entros Innovative games club
Forecasters Redhook Brewery public house
Qdoba Fresh Mexican grill chain
Panera Bread
Yovanna Fresh yogurt
Pretzia Pretzel maker
Taprock Northwest grill
Eltana Wood-Fired bagel cafe
Carvera Argentinean grill
Dalina Market cafe
Salish Sun Taqueria, Bar & Burgers
Products
Orcadia Bottled water from Oregon
Echo Johnson & Johnson rubber stamps
Alloset Financial model software
Encarta Microsoft encyclopedia software
Cinemania Microsoft film guide software
Vizact Microsoft document animation
Carpoint Microsoft Internet car-buying guide
Answerpoint Microsoft support services
Vinsight Microsoft interactive wine guide
Tiazzi Starbucks juiced tea
Peaks Rainier Beer’s non-alcoholic brew
Blueline Redhook specialty beers
Doubleblack Redhook Brewery stout
Sunrye Redhook Brewery summer seasonal ale
PRE Ski company, Sun Valley
Farron Ridge Stimson Lane wine
Lightrider Children’s car seat
Makara Cinnabon brand cinnamon
Rubymoon Cinnabon brand coffee
Catana Blend Rubymoon blend
Carrico Blend Rubymoon blend
Vareva Juice Cinnabon-brand juice
Big Hat Blend Starbucks Texas blend
Septor Notable pager software
Navigator Starbucks Sam’s Club coffee
UWCare University of Washington medical clinic
T9 Text input technology
Aravon New Balance specialty footwear
Ivardog Ivar’s Safeco Field sandwich
Studio Blend Starbucks coffee blend
Grounders Ivar's Safeco Field garlic fries
Vodia Starbucks media services
Zaqua Oxygenated bottled water
Spirit Bay Soups and sauces
Optreve DVD enhancement technology
Crispani Panera flatbread
TorqTV Streaming media technology
Zimray Chicago Title web-based service
Brainetics Mind and memory development
Tabrio Universal communication software
Mastrena Starbucks espresso machine
Argenus Air sterilizer
Viprion F5 Networks app delivery hardware
Coroxane Abraxis' cancer treatment
Zafire Oberto meat snack brand
Elphi Remote device technology
NBRx New Balance performance foot health
Our Table Entrees by Dream Dinners
ShareCrate Delivered meals by Dream Dinners
Haoma Mist Strain by Tilray
Equinox Strain by Tilray
5-Up Oil product by Canaca
10-Up Oil product by Canaca
Steelbrook Hemp Cigarettes
Ironclass CBD products
Tallridge Cigarettes
Landspath Pet nutrition
NON-PROFIT
Provail Cerebral palsy services
Farestart Food/beverage training program
Mainstay State training program
Kindering Special-needs learning center
Islandwood Environmental learning center
Soundbridge Seattle Symphony music experience
Futurewise Environmental interest group
Benevon Sustainable funding for nonprofits
Viva Foundation Cancer treatment
Landesa Rural development institute
Cranory Art that serves
Miscellaneous
98 Union Apartments
Arbor Place Apartments
Alpenguild Resort membership
Alpenuity Resort common stock
Odyssey Maritime museum
Kachina Point Retirement community
Orchard Point Retirement community
Newmark Shopping center
Dryworks Dunham boots waterproof lining
Q Flex Boeing developmental system
Suncadia Resort community
Orvis Shorefox Ranch resort community
Latchorn Private ranch community
Ionact Aravon shoes technology
Velocor Aravon shoes foot beds
Primalux Aravon shoes cushioning
Hopfire Mobile media web portal
Encap New Balance footwear technology
Xcora Teragren strand bamboo technology
Versalite Dunham footwear technology
Abbrio Kitchen & bath retail showroom
Onliant Online greenhouse supplies
Viktikor Split second fantasy sports app
Trucise Fit design by Tenicor
Contact Us
Seattle, WA
206-321-5865